The idea of outsourcing is no longer new, and most people take for granted the fact that many manufacturing and service jobs are now being done from abroad. But the outsourcing industry has added a new wrinkle in recent years - that of outsourcing personal tasks. Yes, one can now find a math tutor, a researcher or even a personal assistant abroad, and particularly in India. Two recent stories in the NY Times discussed the topic.
An excerpt from the first article:
Adrianne Yamaki, a 32-year-old management consultant in New York, travels constantly and logs 80-hour workweeks. So to eke out more time for herself, she routinely farms out the administrative chores of her life — making travel arrangements, hair appointments and restaurant reservations and buying theater tickets — to a personal assistant service, in India.
Kenneth Tham, a high school sophomore in Arcadia, Calif., strives to improve his grades and scores on standardized tests. Most afternoons, he is tutored remotely by an instructor speaking to him on a voice-over-Internet headset while he sits at his personal computer going over lessons on the screen. The tutor is in India…
The first wave of slicing up services work and sending it abroad has been all about business operations. Computer programming, call centers, product design and back-office jobs like accounting and billing have to some degree migrated abroad, mainly to India. The Internet, of course, makes it possible, while lower wages in developing nations make outsourcing attractive to corporate America.
The second wave, according to some entrepreneurs, venture capitalists and offshoring veterans, will be the globalization of consumer services. People like Ms. Yamaki and Mr. Tham, they predict, are the early customers in a market that will one day include millions of households in the United States and other nations.
They foresee an array of potential services beyond tutoring and personal assistance like health and nutrition coaching, personal tax and legal advice, help with hobbies and cooking, learning new languages and skills and more. Such services, they say, will be offered for affordable monthly fees or piecework rates.
And from the second story:
In the latest twist on the information-age truism that technology is making the world even smaller, entrepreneurs in India are trying to build a new market for the offshore services they offer: helping small businesses cope with even the most mundane day-to-day tasks.
Thanks to Indian companies like Brickwork India and GetFriday, even sole proprietors can have personal assistants to conduct research, monitor the Web, make appointments and even give them a wake-up call and tell them to get some exercise — all for as little as $15 an hour.
A woman in New Jersey who works for a health care company used the new services to investigate trends in pharmaceutical marketing. An entrepreneur in Toronto used them to build his Web site. A Web designer in Louisiana has them search for images he can use. A builder in Tennessee uses them to get statistical reports on vacant lots before he buys them.



