The Dharma of Dow Jones

Here’s an interesting confluence of religion and business – the Dow Jones Dharma for faith-based investing. Business Week has the story.

Back in India, a new generation of gurus is promoting the latest thing to hit the Indian stock market: values investing. Not to be confused with Warren Buffett-style value investing, values-based investing draws on the principles of Indian religions such as Hinduism, Jainism, Sikhism, and Buddhism. Last month Dow Jones launched the faith-based Dow Jones Dharma indices, which measure the performance of 254 companies that have characteristics like good governance and environmental friendliness in common.

Letters are pouring in to support the new group of five indices. They are not your typical congratulatory notes, but blessings and endorsements from assorted Indian spiritual leaders and scholars. “May the maximum number of investors utilize it, and thus globally advance core Hindu values,” writes Shastri Narayanswarupdas, a religious leader from Ahmedabad in western India. Writes another: “Trust is the breath of business, ethics its limbs, to uplift the spirit its goal.” …

The dharma-compliant stocks, according to Gor, are those that adhere to the precepts relevant to good conduct. They include opposition to animal slaughter, support of the environment, and adherence to good corporate governance. Assorted temples, scholars, and academicians support the idea…

There’s no shortage of companies that adhere to these Dharma principals. Already, in India, Dow Jones has compiled a list of 254 companies that are dharma-compliant.

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