No, it’s not the KFC you were probably expecting. Although it’s close. In Afghanistan, Kentucky Fried Chicken has been transformed into Kabul Fried Chicken by an Afghan expatriate who has returned to his home country with his sights set on an emerging market for fast foods. Time magazine has the story.
As the sun sets in Kabul and the wail of the muezzin issuing from loudspeakers mounted on minarets calls the faithful to evening prayer, the fryer at KFC is being fired up for the evening rush. But Kabul Fried Chicken has little in common with the U.S. chain whose initials it copied: The chairs are a little too high for the tables, and the delights depicted in photographs mounted on the walls — big milkshakes, braised ribs, lattes — are conspicuously absent from the menu. The fare on offer is more egalitarian. Kebabs, pizza and, of course, fried chicken.
Kabul Fried Chicken is, if he is to be believed, the brainchild of Mirwais Abuldrahizmi, who long ago observed that the young people of the Muslim world like to express their cosmopolitan yearnings through their consumption habits. And returnee Afghans, like himself, bring with them visions from exile of girls without headscarves, shopping malls as social hubs, and the rituals of fast food…
Mirwais is not the only Afghan pretender to the Colonel Sanders mantle in Kabul. Another is Jamshed, who uses only one name, and runs one of three rival KFCs…He claims that after being told by the (real) KFC regional HQ in Lahore, Pakistan, that opening a franchise in Kabul would cost him a few hundred thousand dollars, he opted to go the pirate route. He claims to have bought the U.S.-based KFC’s secret fried chicken recipe on the black market for $1,200, although obviously that claim can’t be verified. “You can get anything at the bazaar in Pakistan,” he says.
Normally, a knock-off of a global company would have to deal with legal issues of intellectual property rights. But this is Afghanistan. As the story notes:
Imitation … is endemic to Afghanistan’s business environment. “We’re an underdeveloped country,” Mirwais says. “So we can’t come up with our own ideas.”